by Calandra Thompson & Culus Williams
We are predestined with purpose before we are born into this world. God positioned us for the post that he had already promised. God has given each of us gifts to edify the body of Christ and to glorify his name.
God has given some of us the entrepreneur spirit to start our own business. Not everyone is graced to have this gift. People with this gift seek to be game changers in a particular business field. You were born with the gift to change the game.
1 Peter 4:10 Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms. (NIV)
The gift that God has given you isn’t for you but it’s to serve his people. Through you, other people will be blessed and inspired to continue on this journey we call life. Sometimes we allow our flesh to rise above our God given talents. Here are two ways you might be sabotaging your business.
1. Customer Service
The way your customers are treated can make or break your business. Every employee, including the owner should have some type of customer service training. Customer service is the important factor that sets your business apart from the competitors. Your staff should be friendly, knowledgeable, and available to meet the needs of the customers.
Poor customer service leaves a bad impression on the customer. The customer may even write a bad review online or post a status on their Facebook page that just may go viral. Be careful that you’re treating each client with dignity and respect. Your business will continue to thrive if you’re maintaining good customer relations.
2. Cut it
We have found that many small business owners choose to offer a similar product to their competitors but at a higher cost. “Your price is way too high, you need to cut it!” If you’re creating bars of soap don’t attempt to sell one bar of soap for $25.00. When the consumer could go to Wal-Mart and purchase 8 bars for $6.00. Think about the demographics and the community you are servicing. Then ask yourself, “Would you pay this amount for the product?” If your answer is “NO” then you need to cut the price.
We understand that your business needs to make a profit. As a business owner it’s your job to keep the production cost as low as possible. Then you have to figure out how much the customer will be willing to pay for the service. Then, the product that you’re offering must be valuable to many not just a few.
We are glad that God has given you the gift of entrepreneurship. We also want you to be successful in the business that God has placed on your heart. We don’t want you to self-sabotage yourself or the business. We want your business to grow and bless the people that God has connected to you on purpose for a purpose. Remember, your business is the way you serve God and his people.